[ Ventilation ]

10-06-2011 11:52 am

David: Steve

My favorite trait that Apple's products have exhibited since Steve Jobs's return as CEO is restraint. The life lesson that I'm taking from Steve isn't one that I ever heard him say out loud, but one that the products he helped shape seemed to communicate clearly.

You don't need to do everything half-ass, just do what's important really well.

Comments (4)

Archimago - ()

There is a minimalist element to Apple products, but he guided the company to take daring risks and trust that the industry would catch up.
My favorite quote from him: "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

David - ()

Turns out there was related quote from Jobs on the concept I was addressing.

"That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

David - ()

And it's from the same BusinessWeek interview as your favorite. Neato.

fuzmeister - (The Real ST)

There is certainly beauty in simplicity.

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Lyric

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