It's interesting. The Americana heartens back to the ad Hal Riney made for Reagan. Politics aside, the ads that Riney did for Reagan are the pinnacle of political advertising. In the Sanders ad the imagery interspersed with cheering crowds provides supporters with social proof. Unlike Riney's ad, this one gives zero information. While it doesn't give opponents anything to argue against, it also is unlikely to convince non-supporters to convert. It's a feel good ads that won't create new supporters, but won't turn anyone away either. Like David Ogilvey used to say: If you don't have anything to say, sing it.
Morning in America is the right comparison. What I find interesting is that this is a closer. This isn't aimed at new recruits - it works on the assumption that Sanders has the most supporters (in Iowa and NH) and that they merely need to be fired up.
Unlike Riney's ad, this one gives zero information.
Well, yeah. It's Bernie Sanders. He's running on extra recesses and longer lunch breaks. I like what he's selling, but I don't think it's really in his inventory.
No, but he has an appeal. I don't agree with his economic policies, but he seems to be a straight shooter. He has that in common with Trump. When either of these guys are asked a question, the answer it to the best of their ability. Every other candidate will dissemble to some extent.
It's sad, but I think that might be enough to win the White House. If Hillary is the candidate against Trump, he wins for being a straight shooter. If Sanders is the candidate against Cruz, he wins for the same reason.
In a Sanders/Trump race? I don't know. Sanders has the political experience, but Trump is a better promoter.
The way I look at the Sanders v Clinton issue is this: bernie wants and will fight for 1000 things that I value. He will get about 2% of it done. Hillary wants and will fight for about 100 things I value. She will get about 10% of it done. I'll take 20 real achievements over 10 any day.
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In the Sanders ad the imagery interspersed with cheering crowds provides supporters with social proof.
Unlike Riney's ad, this one gives zero information. While it doesn't give opponents anything to argue against, it also is unlikely to convince non-supporters to convert.
It's a feel good ads that won't create new supporters, but won't turn anyone away either.
Like David Ogilvey used to say: If you don't have anything to say, sing it.